Free Ebook Successful Marketing Strategies for High-Tech Firms (Artech House Technology Management and Professional Developm)
You can download in the form of an ebook: pdf, kindle ebook, ms word here and more softfile type. Free Ebook Successful Marketing Strategies for High-Tech Firms (Artech House Technology Management and Professional Developm), this is a great books that I think are not only fun to read but also very educational.
Book Details :
Published on: 2004-07-05
Released on:
Original language: English
This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.
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